Logo & Stationary Design

Insight Accounting Group LLC is a firm based out of Northern New Jersey. I made the logo beginning with a geometrically-formulated foundation. The company was founded by 3 long-term colleagues at the end of 2020, so the skeleton of the logo works with 3 ovals (pictured below) all of which are the same size, each differing by about a 20º rotation.

After riffing on a few different font combinations, we landed on a set we all liked. The logo has a “swish” movement about it. They liked it so much that I was commissioned to create their letterheads and business cards, which featured the same “swishy” graphic accents for a cohesive brand identity.